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Follett partners with IMG
Jul 9, 2009
(I-Newswire) - OAK BROOK, IL, July 7, 2009 Follett Higher Education Group ( FHEG ) today announced its affiliation with IMG, the world's premier and most diversified sports, entertainment and media company. Campus Clout", FHEG's affiliate marketing program, will work in conjunction with IMG to expand its in-store marketing offerings to third-party companies, further enhancing consumers' in-store experience.
Follett Higher Education Group, a business unit of Follett Corporation, expects the relationship with IMG will help strengthen its ongoing efforts to add value to its customer base, and extend special offers to its nearly five million in-store customers across North America.
"Each and every year, millions and millions of students visit our bookstores, and while our primary objective of delivering superior customer service remains constant, we are excited to bring such an experienced partner on board to add value to our customer shopping experience. We're always looking to add value for our customers," said Thomas A. Christopher, president of Follett Higher Education Group, "We look forward to this new relationship with IMG, and look forward to seeing new and exciting partnerships and promotions in our stores this Fall and beyond."
Campus Clout"
Campus Clout, Follett Higher Education Group's affiliate marketing program, is an extensive, multi-faceted college marketing entity tailored to aggressively present company brands and successfully market to the college students in over 800 Follett managed bookstores. Campus Clout programs utilize Follett's 135+ years of industry expertise and the resources of the world's premier media and marketing company, IMG®.
IMG®
IMG is the world's premier and most diversified sports, entertainment and media company. We partner with the world's leading marketers and media networks to help them grow their businesses through our event properties, media production and distribution, talent brands, sponsorship consulting, brand licensing, sponsorship sales and other services.
Follett Higher Education Group
Follett Higher Education Group of Oak Brook, Illinois, is the leading provider of bookstore services and the foremost supplier of used books in North America. Follett services five million students and over 400,000 faculty members through more than 800 stores. Follett also services more than 1,600 independent campus stores with its wholesale services, and has the most visited ecommerce collegiate website, efollett.com, that provides services and products through a network of more than 900 campus stores.
About Follett
Follett Corporation is a $2.3 billion, privately-held company that provides products, services and solutions to the educational marketplace. Follett Corporation was founded in 1873, and today is headquartered in River Grove, Illinois.
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