Bookstore Management | Affiliate Partnerships
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Campus Clout
Campus Clout is an extensive, multi-faceted program tailored to aggressively present your brand to the college student. Our Campus Clout College Marketing
Program utilizes our industry expertise and the world's premier and most diversified sports, entertainment and media, IMG.
Campus Clout integrates several college media channels
that are designed to support the marketing objectives of
our client, including:
Marketing programs
We provide in-store promotions and deliver marketing programs
during key times and at high traffic areas. Marketing items
may include:
- Ceiling Signs
- Banners
- Posters
- Shelf Talkers
- Store Entrance Signage and Standees
- Demo Days
- Take-One Display
- Counter Cards
- Counter Mats
- Sweepstakes sponsorship
- Literature or Sampling Hand-to-hand at the register
- Textbook Stuffing
- Book Bag Ad Sponsorship
Online
With over 800 individual bookstore websites and a well-branded portal, efollett.com, Campus Clout offers your business the opportunity to reach nearly 6 million students/visitors 24 hours a day, 7 days a week.
Email
Email Marketing is another vehicle for your marketing message to be viewed by up to 1.3 million potential customers.
On campus sampling
It is important that your product reaches its appropriate
demographic. Campus Clout offers an exciting range of custom
and cooperative sampling programs that will drive your product.
We provide sampling during key back-to-school seasons and
the December and May book buybacks. Sampling can take place
in bookstores or throughout the campus to effectively and
efficiently distribute product trials.
On and off campus marketing events
Driving awareness through events offers a connection between
campus students and your brand. Campus Clout leverages several
marketing tools to successfully demonstrate your product
offerings. Events we execute include:
- Demo Days
- Co-op Events during spring break and CampusFest
- National, regional and mobile marketing tours
Guerilla Marketing through:
- Intercept sampling
- Street sampling
- Street research
- Promotional staffing
- Campus marketing
- Nightclub marketing
- Chalk art
For more information about Campus Clout opportunities, select the Media kit link. To contact us, please complete the form below:
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